Unlocking explosive growth

The Issue

The brand had ambitions to expand beyond existing domestic markets (North American)

The Work

Build a dynamic financial model to prioritize sequencing of market entry

The model inputs included multi-channel cashflow & P&L impacts (Direct-To-Consumer (DTC), Bricks & Mortar, Licensing, Wholesale options)

Each market sub-model was customized with local area market entry framework and breakeven timing analysis

Partnered with market entry operations cross functional teams and recommended findings to executive level for board recommendation approval

The Result

Executive alignment and ultimate board level approval and quickly proceeded to execution phase within 6 months